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How YOU are like Shampoo

How YOU Are Like Shampoo for College Graduates:
The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

Brenda Bence

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280 Pages | Paperback
ISBN: 978-0-9799010-9-6


Not much work experience? Let your personal brand work for YOU™

As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don’t love? Introducing the only Personal Branding System designed specifically for college grads Just like the brands you rely on every day, you can also become the “brand of choice” for a potential employer -  right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand--the trademarked YOU™. And that’s how you connect with interviewers and get the job you really want.

You will:

  • Discover the 6 personal branding secrets other grads don’t know
  • Master the 5 activities that best communicate your brand
  • Avoid the Top 20 College Grad Personal Brand Busters™ that company recruiters hate
  • Unleash the power of social media to help you find the right job faster
  • Learn how to command the highest possible salary once you’re offered the job

About the Author

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries. As President of Brand Development Associates (BDA) International, Ltd., Brenda spends more than 50% of her time traveling the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development. Brenda is a popular presenter, sharing her unique approach to branding at conferences, conventions, and with companies all across the globe. Brenda splits her time between homes in Thailand and the U.S.




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