Summary

Selling new homes just got easier…the 5 M’s come together to create a “beyond advertising” marketing strategy that ensures maximum conversion of all sales prospects; even those you didn’t know you had!

21st Century Advertising for New Home Builders: Everything Has Changed is the only appropriate guide for new home builders when it comes to current advertising, sales and marketing strategies in today’s industry. The general purpose is still the same. You want to sell homes; as many homes as possible. But the methods have changed. With the aid of this easy to follow, step by step guide you’ll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry. Don’t get left behind…

About the Author

Preston John is an entrepreneur with successful ventures in both Real Estate and the Sales & Marketing Industry. His first book is due out in 2008 and is a culmination of his experience guiding new home builders towards higher overall sales, better brand imaging, and achieving the highest results with the fewest marketing dollars. He lives for his work and his family (and oddly enough...his hunting dogs, but you don't need to know that). The book serves as a basis upon which his clients' can build better, more effective sales and marketing strategies. The number of requests for the program in writing have led to this long awaited contribution to the industry.