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Why Epiphanies Never
Occur to Couch Potatoes
Mark Amtower
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Price: $14.95
Paperback | 120 pages
ISBN: 978-0-9764867-1-8
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Summary
This book started as a lunch speech called “Amtower’s Laws of Survival and Success” at the July, 2005 Merit Direct Business Coop in Westchester, NY. I have a reputation as an honest, candid, and occasionally aserbic, commentator on the government market, often saying things many might think but few have either the desire or venue to say publicly. I do not get paid for these commentaries, but they have earned me a large readership for my e-newsletter, Off-White Papers and a growing audience for “Amtower Off Center” on AM 1050, WFED in Washington, DC. This is not to say that all who read or listen are fans, but many feel I am a “must read” just to see what is on my mind. Many say I get away with saying lots of things others can’t say. While there may be some truth to this, there is also both a reason why I do this and an explanation. During my 23 year career as a solo consultant in this industry, I have made more than my fair share of mistakes. Most of the time I try to learn from my mistakes, and when I see these as recurrent, either in my life or perhaps others close to me, I try to create a rule of conduct to avoid the behavior that caused the transgression. Over time these evolved into the core of my business and life philosophy, the rules that govern my conduct. The Merit speech was the first public utterance of these, giving people who knew my work (I have spoken at this event for twelve years) a chance to see why I am the way I am. Ten “Laws” were presented at that speech, but the were preceded by the three rules of conduct that have been up at my web site since it first launched ten-plus years ago: 1) I don’t do things that aren’t fun, which for me means things that I am not good at; 2) I don’t do things I can?t tell my wife and children; 3) and I don’t take crap from things that breathe. These are three simple rules that have been the basis for my conduct for two decades. If these rules have any appeal to you, you will like the book.
About the Author
Author, consultant, speaker and radio host Mark Amtower has focused on one market – Global One - doing business with government - for twenty-five years. Known in Washington, DC for his all-black attire with no tie, Mark is by far the most influential and candid voice in business-to-government marketing, quoted in hundreds of articles, doing interviews on business-talk radio around the country, speaking at multiple conferences and seminars each year (including the now infamous Amtower’s Laws of Survival and Success speech), and writing over 50 articles a year. He has been profiled in Federal Computer Week (October, 2005) and Entrepreneur magazine (July 2006), and was on the cover of Network World in 2002. Why Epiphanies Never Occur to Couch Potatoes evolved from the 2005 speech to become Amtower’s public statement on the benefits and rewards of living the good life- defined in your own terms, told in his patented ho-hold-barred, simple and direct style. |
