Summary
The Dream Job: $port$ Publicity, Promotion and Marketing is designed for sports management professionals: PR executives in college and pro sports, promotion managers with corporations, sports writers with national media, sports agents, attorneys and business managers.
It has been reviewed as "One of the most important texts ever published in sports administration ... a book no person in sports information could possibly do without."
Features include:
- 35 names and phone numbers of every media executive in major league baseball.
- 90 universities with sports administration programs.
- 50 major sports trade and consumer publications.
- 25 primary and secondary SIDs.
- 16 basic rules for a news release.
- 8 types of feature stories.
- 34 most popular feature leads formats.
- How to get guests booked on radio/TV interview shows.
- How to shoot and caption sports photos.
- 55 checklist items for every press conference.
- 20 news-generating publicity formats.
- How to organize a media promotion tour.
- How to write speeches for sports stars.
- 11 rules for fund-raising banquets.
- How to organize a "big event."
- How to find and promote a star athlete.
- 10 most common crisis strategies.
- How to design your own sports Web page.
- 14 top Web categories for media contact.
- 26 key Web items for fan access.
About the Author
Melvin Helitzer is a professor in the E.W. Scripps School of Journalism at Ohio University where he teaches sports publicity, promotion and public relations in the university's graduate school of recreation and sport sciences. He was formerly a sports writer for newspapers and The Associated Press and, for 30 years, headed his own Madison Avenue public relations and advertising agency, where he counseled such clients as A.G. Spalding, the Coleco World of Sports and numerous other corporations and individuals in sports marketing. He joined the faculty of Ohio University in 1979, is the author of five books and was awarded the honorary title of University Professor by the student body.
