In his new book “Dr. Fischer: The Man Behind The Logo,” Eli Fischer tells how he overcame a myriad of difficulties, including terrorist rockets exploding in his factories, to build single-handedly in Israel the global pharmaceutical brand “Dr. Fischer.” Today Dr. Fischer products are in practically every medicine cabinet and in every hospital and emergency ward in Israel, and spreading worldwide, especially throughout the U.S., where he has become a leading advocate for improving baby’s eye hygiene and protecting skin from the sun’s damaging rays.
Dr. Eli Fischer, who has created the world's most advanced sunscreens and sunblocks under the global brand Dr. Fischer®, warns against pseudo scientists' claims that Americans need more not less direct exposure to sunlight to prevent cancer. Such claims are dangerous and especially inappropriate at a time when global warming is making prolonged exposure to the sun's rays even more hazardous. Dr. Fischer is the founder of Fischer Pharmaceuticals Ltd., a multi-national company specializing in anti-aging skin and health care products. He is also a leading advocate for Eye Hygiene for infants.
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Dr. Fischer was born in Karlovivary in the Czech Republic and came to Israel with his family at the age of three. He earned his master’s degree cum laude from the Hebrew University in Jerusalem following which he was accepted for doctoral studies at Harvard. Later, after receiving a Doctor of Pharmacy degree from the University of California, he returned to Israel, where he established an innovative factor for producing new types of medications under the brand "Dr. Fischer." Today a well known brand name. His private life and community work are an integral part of his scientific and business achievements.