Summary
Business Changing? Evolve Your Culture, Compete Better. In an era of unprecedented transformation, today’s workplaces are stressed, overloaded, and burned out. But organizations don’t change, people
do. We have only touched the tip of the iceberg of what sustains great human performance in a collaborative, service-driven economy.
Now more than ever, presidents and their teams need to understand what culture is, how it
drives competition, and how to re-shape their company’s ability to:
- Lead and gain buy-in for ongoing change
- Deliver consistent growth rates, exceeding corporate goals
- Serve demanding customer needs better, faster, and
with greater value
- Foster greater employee ownership and commitment
Transforming Corporate Culture draws 9 lessons from nature as a uniquely relevant lens for today’s business challenges. Drawing stories and practical
examples from culture changes led by CEO’s and presidents, this book shows that “survival of the fittest” is not just a science theory, but a principle for gaining a competitive edge in business.
About the Authors
For two decades, Corporate Culture Pros have helped Presidents and their teams lead organizational culture change and align their corporate culture to achieve their business strategy. Their specialty is helping
organizations build a culture infrastructure that links directly to hard ROI measures such as market share, profit and innovation. The unique and proven culture change process developed by Corporate Culture Pros is effective
in turnarounds, mergers, or significant changes in leadership or strategy, when leaders know culture is a competitive advantage.
