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Sales Encyclopedia: The most comprehensive how-to guide on selling by Robert & John Chapin, Kyle Andrews, Bill Hall, Keith Mooradian, Jean Marie Reheuser ... Complete Selling

Sales Encyclopedia
The Most Comprehensive
How
-To Guide on Selling

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Casebound with Jacket | 708 pages
ISBN: 978-0-9719684-1-7

Summary

For 100 years or more, the best salespeople have been slowly developing and cataloging best practices for their own use: secrets of gaining competitive intelligence, lead generation, strategies to overcome objections, insights into prospect psychology, presentation skills and, of course, powerful closes. And yes, some of this wisdom found its way into books and manuals. But nowhere was it all assembled at once - until now. Now, with the publication of Sales Encyclopedia, salespeople and sales managers finally have a single-volume source for information on every facet of the sales process. In 47 chapters and 678 pages, six authors with a combined 143 years of sales experience guide both new and experienced sales staff through every step of selling. In a clear, easy-to-digest style, the six authors provide a comprehensive guide that will enable new salespeople to gain the equivalent of years of experience, and remind veteran sellers of why their game stays sharp. Assembled from decades of professional practice, study, and training, this exhaustive (but not exhausting) and definitive examination of traditional success secrets is designed to be consumed in chunks: when a salesperson runs into a confusing or difficult situation, he or she can read the appropriate chapter or section. Sales Encyclopedia also includes considerable information that, to the best of the authors' knowledge, is not available elsewhere.
A few among many examples:

  • How to be in line for the job when competitors don't come through
  • What testimonials never to show your prospect
  • How the parking space you choose can make or break the entire sales call
  • What single bit of information you can give out effortlessly to any prospect that puts you miles ahead of the competition

About the Authors

The authors of Sales Encyclopedia are among the most highly skilled and experienced salespeople around with a combined 143 years of real-world sales achievement. Their vast selling experience spans many industries, and they have been at the top in each industry in which they have sold. They have extensive selling experience in both face-to-face and telemarketing sales. They have sold both products and services to large corporations as well as individuals, in good economic times and bad. They’ve excelled in fiercely competitive markets, and have sold locally, nationally, and internationally. They have also mentored new salespeople and done one-on-one and group sales training for some of the largest companies around the world. The authors of this book know how to sell with the highest degree of success in the real world in ANY situation. Sales Encyclopedia will give you access to their ridiculously enormous amount of sales knowledge and experience.



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