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Reviews

" Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It's THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it. There's step-by-step tactical information on space ads, direct marketing, PR, trade shows, the web and more. It's the best $24.95 investment you'll make all year. Period."
— Amy Africa, President, Creative Results

"Mark Amtower is the Dean of Government Marketing! He must find it incredibly frustrating to watch many of us make mistakes as we slowly learn what he already knows. When Mark Amtower speaks, I listen very carefully!"
— Dendy Young, CEO, GTSI Corp.

"Mark Amtower is without a doubt the leading authority on B2G marketing. This book is the essence of what he has been talking about for 20 years."
— Bob Bly, author of Business to Business Direct Marketing & world renowned copywriter

"Buy this book . . . Do everything Mark Amtower says . . . Go to the bank! If you are selling to the government--or want to--this is the Bible of government marketing and you need it! Nobody knows more about successful marketing to the government market than Mark Amtower."
— Don Libey, Libey Incorporated, Advisors and Investment Bankers to the Direct Marketing Industry

"My experience with Mark Amtower has been very enlightening, to say the least. It's kind of like fishing in the Florida Everglades - you might catch a fish on your own, but you can also get eaten by an alligator - you're better off with an experienced guide. I've heard Mark speak on at least 15 separate occasions and I learn something new each time. He tells it to you like it is - a rare trait in Washington - "not that he has an opinion." I want every one of my clients to read this book!"
— David Powell, Vice President and COO, Federal Business Council

"Nobody gets down in the trenches of Federal marketing like Mark Amtower and his new book, Government Marketing Best Practices, is full of great ideas, well proven tactics and the basic fundamentals of Federal marketing, necessary to successfully drive your government sales. His comprehensive, direct and sometimes off-beat view of what it takes to be successful in the Federal space, is backed up by decades of being on the front lines, rolling around in the trenches and back alleys of the government's unique acquisition modes and procurement preferences. Government Marketing Best Practices is a book that should be read by both Federal contractor wannabes and those that have been flailing away at it for years with mixed results. Even market leaders in the government space will find this book useful for rejuvenating tired or off-the-mark marketing campaigns to help regain lost mindshare and beat back the competition. The road to success in the Federal space is littered with good products and services that made it the commercial world, but did not translate well in the government market. Amtower's tactical and practical approach will help you define your true space within the Federal enterprise and ultimately net the results you deserve."
— Mark Meudt, Marketing Executive Director for Alcatel Government Solutions

"Mark Amtower is well known for his expertise in government marketing and ready opinions on every subject known to man. This book is no holds barred."
— Alan Bechara, PC Mall-Gov

"Mark Amtower practically invented the B2G market for catalogers. Government Marketing Best Practices reveals the secrets of the trade that have helped his clients build significant government business."
— George Mosher, President, National Business Furniture

About Amtower & Company and Mark Amtower

Mark Amtower is the founding partner of Amtower & Company, of Highland, Maryland. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. He currently sits on the Advisory Boards for the Federal Business Council and the American Consultants League. He is the author of Government Marketing Best Practices, published in January, 2005.

Since 1985, Amtower & Company has been providing critical marketing information to companies selling to the Federal government - both novices and experienced marketers alike looking to create, maintain and grow marketshare. Services from Amtower & Company include government mailing lists and targeted database development, consulting, in-house seminars, strategic corporate introductions, and competitive assessments. Each year Mr. Amtower advises a carefully selected group of CEOs and other top managers at government contractors, manufacturers, and B-to-B catalog firms on matters concerning government marketing.

Mr. Amtower is a frequent contributor to national business publications, having written more than fifty articles for Catalog Age, Catalog Success, DM News, Direct, Federal Computer Week, Government Executive, Government Technology Reseller, MC (Marketing Computers), Reseller Management, Target Marketing and others. His e-newsletter, The Amtower B2G Market Report, is widely read by both the direct marketing and Federal marketing communities. He is frequently quoted in the Federal trade press and other business publications on matters relating to government marketing. He is a popular speaker at various industry events, including the Business Mailer’s Group, Direct Marketing to Business, Federal Channels, Grant Thornton’s CEO Government Roundtable, HighTech Direct, MacWorld Summit, MeritDirect B-to-B Coop, TechExpo, and several others.

The premier Amtower & Company seminar, Government Marketing Best Practices, launched in March 2002, has been attended by more than 500 companies, and over 1,200 professionals. Government Marketing Best Practices tours the United States each year, visiting 6-to8 cities. The seminar popularity led to the book of the same name. Amtower & Company also produces the annual B2G Catalog/DM2G Summit, held in Chicago every November. More than 7,000 professionals have attended his presentations since his first public session in 1991. Mark Amtower is widely known for his candor in his articles and presentations.

Amtower & Company was founded in 1985.

Mr Amtower resides in Highland, Maryland with his wife and two children.