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336 pages, PB, ISBN: 0-9747328-0-x

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 Book Summary

s the world observed the 100^th anniversary of the Wright Brothers’ first flight, the aviation industry was struggling to survive, stabilize and rebuild. Businesses were reworking strategies, markets, structures and products while seeking to redefine relationships with partners, customers, suppliers and employee groups. But no one was paying sufficient attention to one key element of change. Without it, their other efforts can’t succeed.

Our current managerial and behavioral models are operating at cross purposes with our own strategic objectives. To achieve those objectives, we must align our behaviors with our intentions. This sounds easy. It’s not. Achieving significant and sustained organizational and personal behavior change is hard. The challenge is even more daunting because many of those who need to lead this effort are perhaps least prepared by inclination, training and prior experience to do the job.

In Charting A Wiser Course, Kaye Shackford, a thirty-year industry veteran, invites members of the aviation community worldwide – managers, professionals, leaders at every level, and concerned and involved employees – on a journey to understand why this change is necessary, why it’s harder than it looks, and how it can be done. She helps us build an appreciation for where we came from, what we learned, what we somehow forgot, and how our past is now sabotaging our future.

The models, concepts and stories she shares provide us more clarity about how to move forward, a realistic understanding of both the quagmires and the possibilities, and the mental and emotional resources to begin.

About the Authors
 

aye Shackford learned the aviation business during twelve years with GE-Aircraft Engines in Lynn, Massachusetts, and Evendale, Ohio. Living in New Delhi, India, from 1986-89, while working for GE International in South Asia and Europe, taught her more about the global nature and wonder of our industry.

Joe Shackford began his professional career with Sikorsky Helicopter as a flight test engineer. After three years, he moved to GE-Aircraft Engines. Twenty-five years' experience as a functional manager in worldwide commercial sales and military aviation operations led to his being named the first National Executive - India – for all GE product lines.

In 1988, Joe and Kaye formed the Mattford Group. Since then, they have helped thousands of people throughout the aviation industry (and from other industries working to reinvent themselves) discover the business and personal benefits produced by interest-based negotiation and interest-based management.

To learn more about the Negotiating Solutions workshop, click here