Art of Writing Copy
Asinine Advertising
Brand Babble
Branding Iron
Business to Business
Bus. Database Mkting.
Marketing Research
Catalog Stategist's Toolkit
Central Station

Coming to Concurrence
Contemporary Database Mkting
Creative Strategy in Direct & Interactive Marketing
Customer Churn Reduction and Retention
Data-Driven Business Models
Dr. Fisher's Life on the Ark
High Performance
Hot Appeals or Burnt Offerings
Interactive Mkting

Managing Sales Leads
Marketing Convergence
Marketing Mayhem
Marketing Metrics in Action
Open Me Now
Print Matters
Reading & Cases in Integrated
Sales & Marketing 365
The White Paper

SHIPPING & HANDLING
Standard and Ground - $7.50 + $1.00 each addl. item
2nd Day - $21.50 + $5.50 each addl. item
One Day - $46.50 + $8.50 each addl. item
International First Class - $12.00 per item
International Priority Mail - $26.00 per item

Marketing Metrics in Action

Author: Laura Patterson
ISBN: 978-1-933199-15-3

Securely

List Price: $24.95

Print Matters: How to Write Great Advertising

Author: Randall Hines and Robert Lauterborn
ISBN: 978-1-933199-10-8

Securely

List Price: $27.95

Customer Churn Reduction and Retention for Telecoms

Author: Arthur Middleton Hughes
ISBN: 978-1-933199-08-5

Securely

List Price: $59.95

***Special Combination Price Offer***
Managing Sales Leads / Sales & Marketing 365

Receive over a 45% savings when you purchase both titles

Securely

Combination Special: $31.95
List Price for both titles: $57.90

Managing Sales Leads

Author: James Obermayer
ISBN: 0-324-20536-5

Securely

List Price: $39.95 Special Price: $24.95

Hot Appeals or Burnt Offerings

Author: Herschell Gordon Lewis
ISBN: 1-933199-07-5

Securely

List Price: $24.95

The Business of Database Marketing

Author: Richard N. Tooker
ISBN: 1-933199-05-9

Securely

List Price: $49.95

Branding Iron

Author: Charlie Hughes and William Jeanes
ISBN: 0-933199-04-0

Securely

List Price: $27.95

The White Paper Marketing Handbook

Author: Robert W. Bly
ISBN: 0-324-30082-4 || 256 Pages

Securely

List Price: $39.95

Business to Business Marketing Research

Author: Martin P. Block & Tamara S. Block
ISBN: 0-324-22230-0 || book and cd

Securely

List Price: $69.95

Data-Driven Business Models

Author: Alan Weber
ISBN: 0-32422233-5 || book and cd

Securely

List Price: $49.95

Open Me Now

Author: Herschell Gordon Lewis
ISBN: 1-933199-03-2

Securely

List Price: $21.95

Creative Strategy in Direct & Interactive Marketing
(Third Edition)

Author: Susan K. Jones
ISBN: 1-933199-02-4

Securely

List Price: $49.95

The Catalog Strategist's Toolkit

Author: Katie Muldoon
ISBN: 0-9704515-9-8 || 408 pp. || 8 1/2 x 11 || paperback

Securely

List Price: $59.95

Asinine Advertising

Author: Herschell Gordon Lewis
ISBN: 1-933199-00-8 || 132 pp || 5 1/2 x 8 1/2 || paperback

Securely

List Price: $22.95

The New Marketing Conversation

Author: Baier Stein
ISBN: 0-324-20057-9 || 288 pp. || 6x9 || hardcover

Securely

List Price: $34.95

Trade Show and Event Marketing

Author: Ruth P. Stevens
ISBN: 0-324-20624-0 || 370 pp. || 6x9 || hardcover

Securely

List Price: $59.95

ACPO Model

ISBN: 0516080000

Securely

List Price: $595.00 Special Promotional Price $449.00

Coming to Concurrence

Authors: J. Walker Smith, Ann Clurman, Craig Wood

ISBN: 0-9704515-8-X || Hardcover || 6 x 9 || 304 pages

Securely

List Price: $34.95

Accountable Marketing:
The Economics of Data-Driven Marketing

Author: Peter J. Rosenwald

ISBN: 0-324-20359-4 || Hardcover || 6 x 9 || 368 pages

Securely

List Price: $59.95

NCLUDES a CD with 35 Interactive. Templates from the book that enable the reader to plug in his/her own numbers and play out "what-if" scenarios using the formulas and principles in the book.

Readings and Cases in Integrated
Marketing Communications

Author: J. Steven Kelly & Susan K. Jones

ISBN: 0-9704515-7-1 || Paperback || 6 x 9 || 432 pages

Securely Price: U.S. $49.95

Preview of Reading & Cases in Integrated Marketing Communications

Brand Babble

Authors: Don Schultz and Heidi Schultz

ISBN: 0-5387271-4-4|| Casebound

Securely

Price: U.S. $24.95

Preview Brand Babble

Central Station: Realizing a Vision

Author: Gerald W. Fogelson

ISBN: 0-9704515-2-0 || Casebound

Securely

Price: U.S. $59.95

Preview Central Station

Dr. Fisher's Life on the Ark

Dr. Lester Fisher

ISBN: 0970451363

Securely

Price: U.S. $26.95

Preview and reviews of Dr. Fisher's Life on the Ark

Sales & Marketing 365

Author: James Obermayer

ISBN: 0970451555 || Paperback

Securely

Price: U.S. $17.95

Preview and reviews of Sales & Marketing 365

On the Art of Writing Copy
3rd Edition

Author: Herschell Gordon Lewis

ISBN: 0-9704515-4-7 || Paperback || 8 1/2 x 11 || 400 pp.

Securely

Price: U.S. $34.95

Preview and reviews of On the Art of Writing Copy

Marketing Convergence

Authors: Susan K. Jones & Ted Spiegel

ISBN: 0538727195 || Hardcover || 6 x 9 || 232 pages

Securely

Price: U.S. $34.95

Preview and reviews of Marketing Convergence

Marketing Mayhem

Why Marketing Isn't Producing the Way It Used to

Author: Herschell Gordon Lewis

ISBN: 0970451539 || Hardcover || 6 x 9 || 272 pages

( If you area a member of the Florida Direct Marketing Association please include " FDMA" in the comments section of the shopping cart to receive your association discount. )
Securely

Price: U.S. $39.95

Contemporary Database Marketing

Authors: Martin Baier, Kurtis Ruf, Goutam Chakraborty

ISBN: 0970451512 || Hardcover plus CD || 7¼ x 9¼ || 320 pages

Student Version
( $68.95 with Student Discount)
(When ordering the student version please include the Instructor and/or University in the comment section of the order form.)

NON-Student Version
( Retail Price: U.S. $89.95)

High Performance Interactive Marketing

Author: Christopher Ryan

ISBN: 0970451504 || Case bound || 6 x 9 || 312 pages

Securely

Price: U.S. $39.95

Preview and reviews of High Performance