 The process of art creation is one area that has changed dramatically
over the past several years. Before, artwork was rendered by professional designers and shot
optically under large cameras.
Today,
publishers and compositors prepare artwork electronically. The images
are then scanned digitally. The compositor "places" the
digital images into the page so the author can see the artwork as it
appears right from the start at first proofs.
Being
a printer ourselves, we understand how images will reproduce on press
and take into consideration the type of paper they're being printed
on. If BookMasters is printing the project, our compositors are given
press and paper specifications with the order. If the title is being
printed elsewhere, the publisher may provide us with this information.
Knowing these specifications will allow us to use the best techniques
to scan the author's artwork for optimum print quality.
At
BookMasters, our in-house artists offer services to utilize customer
furnished art. In addition, they can create art to complement your
book design and textual content. Using programs such as PhotoShop,
Adobe Illustrator, Freehand, Fullshot, and PowerPoint, we can draft,
correct, and recreate illustrations as the project requires. This
software also allows our experts the ability to enhance highlights and
refine shadow areas for ultimate reproduction.
 One
area of concern for publishers is dealing with artwork furnished by
authors. Having dealt with customers large and small for over 25
years, we're accustom to receiving files of all kinds and know which
ones work well and those that do not. It is not uncommon to receive
camera-ready art that will not reduce to fit within the space
intended. When these situations arise, our staff of professionals can
often offer the publisher various solutions, enabling us to
incorporate the art. We can also detect in advance screens or fine or
broken rule lines that may not produce acceptable results. In these
instances, we can re-render or may be able to retouch
customer-furnished art so that when printed, it will reproduce well.
Fine
artwork in textual content allows a book not only the look of true
professionalism, but more importantly, eye-catching appeal to the book
buyer. Let us be a part of making this statement a reality for your
next project.
|
