The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the fifteenth of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic inbox. If you would like to receive a free copy of the The BookMark in your monthly
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IN THIS ISSUE:
Publishing Industry News
Marketing and Distribution
Trade Show News
BookMasters and AtlasBooks invite you to follow us on our blogs and Twitter page.
Check out our BookMasters corporate blog site by going to our corporate home page www.bookmasters.com and at the top of the page click on “blog.” Our BookMasters blog site will include information dealing with the numerous aspects of printing and designing your books. We will also post information about our company and the book industry.
Also check out our AtlasBooks Distribution blog site by going to www.atlasbooksdistribution.com and clicking on “blog.” This blog site will concentrate on information that will be interesting to our distribution publishers and to consumers. We will give you tips and also post interesting information that we or our publishers are doing.
BookMasters also has its own Twitter page at www.twitter.com/bookmasters. Check for daily “tweet” updates that deal with our publishers' latest books, media appearances, and up-to-date information with BookMasters and AtlasBooks Distribution. All of these sites will keep you connected with BookMasters and AtlasBooks!
We also encourage our publishers to engage in the viral network. Join today to become a twitter fanatic at www.twitter.com or practice to become a “professional” blogger at www.wordpress.com.
You may be wondering what could I possibly include on my blog site? Blog sites have become a place that you can post your own ideas and thoughts. Many blogs are very informative to a vast array of audiences. It can work as a great platform for your books, as it can help develop an interested and devoted audience. Check our blogs as we will be posting more information about how you can use the Internet to promote your books and ideas.
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The following information came to BookMasters recently. Though this is not a program of BookMasters, we thought that you, our publishers, may be interested in it. You may find it useful for your business.
FiledBy Launches Program to Assist Writers and Publishers
A little more than a month ago, FiledBy, a digital marketing company for the publishing industry, was launched. They provide Web-based tools to empower authors, writers, illustrators, photographers, and other content creators. The FiledBy platform enables these professionals to easily build an online community where they can promote their work and interact with their fans and peers.
Co-founders Mike Shatzkin and Peter Clifton have worked in the publishing industry for many years. With FiledBy, they set out to create a new way for authors to take advantage of the changing climate of the publishing world, now and into the future.
The goal is to help more readers discover authors and purchase their works by building FiledBy and openly linking to other online communities, such as Facebook, Twitter, LinkedIn, MySpace, or an author's Web site or blog.
Visit the FiledBy Web site at www.filedby.com.
Twitter 101
The social networking site, Twitter, has had a major impact for many businesses such as BookMasters, to get into the “new technology” trend. Twitter is a great viral marketing technique for BookMasters as well as for AtlasBooks Distribution, to put us on the map with the “top” of the competition. To be part of this “phenomenon”, check out our latest tweets on twitter, by clicking on the twitter link found on the home page of the BookMasters website and you will be directly connected. For many of you that are still unsure about twitter and all that it entails, read the brief over view to get familiar and connected with this “new technology.”
Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends (www.twitter.com).
Why do so many people like Twitter?
Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, "What are you doing?" Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the Web.
Follow us on Twitter :
www.twitter.com/bookmasters
Not a member yet or want to learn more? Sign up Here:
www.twitter.com
BEA 2009 - A Recap
The 2009 Book Expo of America was such a positive experience and a very exciting time for BookMasters/AtlasBooks!
The major author signings was a huge hit! Our first major signing was The Apple by Penelope Holt that dealt with the Holocaust experience of Herman Rosenblat. Herman’s story was first in the public eye when he and his wife appeared on Oprah about their love story. Herman claimed that a little girl threw an apple to him over the fence at a concentration camp and that he met her years later in America and then married her. They came under a lot of media heat when fact checkers found out that the story could not have been true. This new book by Holt, a novel, expands on the story, but also looks at why Herman told the love story as well.
The second signing was for a book about health care reform from Dr. Len Saputo and Byron Belitsos. The book even had a write-up in the Show daily.
The third signing was for a CD by legendary DJ “Cousin Brucie” Morrow. The CD promotes a book that will be coming out in the fall called Rock & Roll…and the Beat Goes On. Cousin Brucie was right in the midst of all the Rock & Roll stars during their hey-days.
At the same time, Ken Webber, a co-author of Generation We,was also signing. This book looks at the Millenials and talks about their views on social issues, political issues, and more.
The BookMasters/AtlasBooks staff had such a great time in New York and will cherish the wonderful experiences from the event! We cannot wait for another great experience next year!
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Upcoming Events
American Library Association Show
McCormick Place
Chicago, IL
July 9-15, 2009
www.ala.org
This calendar was up-to-date and accurate as of June 15, 2009. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.
