IN THIS ISSUE:
Trade Show News - London Book Fair
Publishing Industry News - New Appointments
BMI Industry Photos - Friends from around the Industry
Marketing and Distribution - Book Marketing
Upcoming Events - Trade Shows
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London Book Fair
Taking place every spring, The London Book Fair is the global marketplace for rights negotiation and the sale of distribution of content across print, audio, TV, film, and digital channels. With more than 23,000 industry professionals attending this event, The London Book Fair provides the largest gathering of international literary agents, publishers, and publishing suppliers.
The BookMasters Group team of professionals will be attending the three-day event, April 19–21 at Earl’s Court. The team consisting of David Wurster, Deb Keets, Jeremy Nurnberg, Tony Proe, Robert Kasher, and Mark Levine are all looking forward to meeting with new prospective clients as well as catching up with all of our friends and publishing partners.
The BookMasters Group will be hosting a two-day seminar which will focus on “Distribution in the Digital Age: Meeting the Challenge of Globalization.”
The team would be very glad to meet with anyone who would like to learn more about our many professional services or if anyone would like to stop by and just see “what’s new and exciting” at BookMasters. The team will be located at stand G405 and would be glad to arrange a meeting. To arrange an appointment, contact Deb Keets at dkeets@bookmasters.com directly or complete our appointment schedule.
The BookMasters Group team looks forward to seeing everyone in London!
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The BookMasters Group is pleased to announce the appointment of Robert J. Kasher as Business Development Manager for Integrated Solutions and Ellen Lerner as Sales Executive to the New York City and regional printing market.
Robert brings more than 30 years of experience with digital content management to BookMasters, including eBook conversion, Flash-based multimedia platforms, and other content solutions. Robert has participated in numerous industry panels at the London and Frankfurt Book Fairs, BEA, BEC, and others. Robert has been previously employed with Macmillan Publishing Services, ICC, and Talonbooks.
Ellen has been a printing professional sales executive in New York City for nearly 30 years as well as holding prior production management positions in the New York publishing community with such firms as Simon & Schuster, Crown Publications, and St. Martin’s Press. Ellen’s primary focus is new business development for The BookMasters Group’s Offset and Digital Printing divisions.
“As we continue to expand our services to better suit the global publishing community, the addition of industry vets like Bob and Ellen help us accent the publishing service offerings here at BookMasters. Both are extremely valuable resources to our industry, and I am proud and excited to have them on board,” said Dave Wurster, CEO.
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|
Charles Watkinson, Director of Purdue University (right),
and Bryan Shaffer, Marketing Manager (left), visits with Deb Keets. |
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Excerpted with permission from Brian Jud's Book Marketing Matters newsletter
Marcella's Magic
(Marcella Smith, Small Press Business Manager, Barnes & Noble)
The question of what makes a good book is a very large question and it's also an easy question to answer. A good book is a book that people want. How do you make a book that people want? You give them information that they need, that they are asking for, whether it's a story in the form of fiction, mystery, collection of poetry, a western, or whether or not it's in a business book.
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Pam's Publicity
(By Pam Lontos, Owner of the publicity firm PR/PR and author of
I See Your Name Everywhere; sign up for free publicity tips at www.prpr.net)
Prior to doing an interview, take time zone differences and deadlines into consideration. Always ask which time zone the reporter is located in and try to be flexible about scheduling the interview accordingly.
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Book Marketing Tips - Roger C. Parker
(Roger C. Parker is the $32 Million Dollar Author. Test your book publishing IQ at www.publishedandprofitable.com)
Become a high-visibility guest blogger. One of the easiest ways you can expand your reach and introduce yourself to new potential readers and prospective clients is to approach popular bloggers in your field and offer to contribute an occasional guest post. Many bloggers will appreciate, and take you up on, your offer. In any case, though, they will appreciate your posting on their blog. Your post saves them time and adds to the richness and diversity of their blog. They may not publish your post until they've read and approved your draft, and they may ask you to submit your ideas for posts in advance. But these are a small price to pay for gaining a larger and more visible author platform.
Start by identifying the top blogs in your field and pay attention to the topics they address. Subscribe to the blog's RSS feed or sign-up to receive their posts via e-mail. See how often posts by guests appear. Pay particular attention to the length of guest posts. Pay special attention to the types of comments the blog attracts. Who are the frequent commenters? How long are the comments? Begin to comment on their posts, when appropriate.
Check to see if the blog contains a link to downloadable editorial guidelines. These will describe the types of guest bloggers and blog post titles they're interested in and the submission process.
Dos and don'ts of guest posting. As a guest, always be on your best behavior. Avoid any overt or inadvertent self-promotion. Let the quality of your message be your advertisement. When choosing topics for guest posts, look for especially popular posts on your own blog that generated a lot of interest and comments. Perhaps there are ways you could successfully revisit the topic on another blog in your field without duplicating content or completely reinventing the wheel. Pay particular attention to the "guest profile" or "about the author" resource area at the end of the blog. Describe your qualifications and provide a reason for readers to visit your Web site, but exercise restraint. Within a short time, you'll be profiting from the added visibility and familiarity that frequent guest posting can create.
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Marketing Strategy
(Excerpted from Brian Jud's e-booklet, The Buck Starts Here: 635 Tips for Creating Successful Marketing Strategy; www.bookmarketing.com)
You can perform RBWA (Research By Walking Around) in bookstores. What books are selling well, particularly in your category? Why? Is it the size, price, cover design, number of pages, or internal layout? What cover designs do you like? What makes the internal layout look good - typeface, type size, and/or leading? Talk to the employees to find out what makes some books sell better than others.
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Upcoming Events
Bologna Children’s Book Fair 2010
Bologna Fair Centre - Piazza Costituzione Entrance
Bologna, Italy
March 23-26, 2010
Visit The BookMasters Group at Stand # B38
www.bolognachildrensbookfair.com
PLA – Public Library Association Show
Portland Convention Center
Portland, OR
March 23-27, 2010
www.placonference.org
2010 CIPA College
Red Lion Hotel
Denver, CO
March 26-27, 2010
www.cipabooks.com
London Book Fair 2010
Earl’s Court London
London, England
April 19-21, 2010
Visit The BookMasters Group Stand #G405
www.londonbookfair.co.uk
Book Expo America 2010
Jacob Javits Center
New York, NY
May 25-27, 2010
www.bookexpoamerica.com
Society of Scholarly Publishing 32nd Annual Meeting
Hilton San Francisco
San Francisco, CA
June 2-4, 2010
www.sspnet.org
American Library Association Show 2010
Washington Convention Center
Washington, DC
June 26-29, 2010
www.ala.org
This calendar was up-to-date and accurate as of March 15, 2010. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.
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