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Volume 8, Issue 8, September 2010


Publishing Industry News - Best Buy to start selling the Kindle
                                    -  Apple relents on Flash-derived iPhone, iPad apps

Marketing & Distribution - Promotions Extend Advertising Opportunities

Trade Show News - The BookMasters Group Heading to Frankfurt Book Fair



Check out The BookMasters Group Facebook Fan Page for today’s latest print industry news and best-selling titles.

Please be sure to check out our blogs at and Each week you will find industry news, helpful tips for publishers, and updates on what is going on at BookMasters. Last week, the AtlasBooks blog featured information from two trade shows, the ICRS (International Christian Retail Show) and INATS (International New Age Trade Show). There is also a weekly section focusing on questions we hear often at BookMasters.

The blogs also give you the chance to weigh in, creating a forum for our publishing partners to share what they have learned in the industry and to give opinions on current events. 


Publishing Industry News

Best Buy to start selling the Kindle

Best Buy has joined the list of Kindle retailers. CNET reported that the electronics chain "will expand its lineup of e-book readers by selling the Amazon Kindle in the coming weeks. Best Buy will display the Kindle and its rival readers [B&N's Nook and Sony's Reader] at prime locations at the end of store aisles, giving shoppers the opportunity to check out each model side-by-side."

"There's no question that e-readers have found their rightful place in today's digital lifestyle," said Chris Homeister, senior vp and general manager of home entertainment for Best Buy. "Our goal is to help people choose the device that's right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try, and buy."

The Motley Fool weighed in on the announcement by asking, "Aren't the two companies fierce competitors? They're both trying to sell consumer electronics, media, and even digital media. If Best Buy succeeds in moving more Kindles, it will strengthen a rival."

Nevertheless, Motley Fool approved the deal, noting that "the intentions do crystallize when one considers Best Buy's plan to expand its in-store e-reader displays... Those displays would look awfully barren without the category killer. Best Buy would look dumb if it only stocked two of the three video game consoles. Even if it fattens Amazon's coffers--that's if Amazon is turning a profit at these ridiculously low price points--it's in Best Buy's interest to not appear out of touch to its customers. Yes, it's a strange move--but it's the right move."

Article courtesy of Shelf Awareness -
Friday | September 10, 2010 | Volume 2 | Issue 1277


Apple relents on Flash-derived iPhone, iPad apps

Four-and-a-half months after an Apple license change led Adobe Systems to scrap a project to bring Flash-derived applications to the iPhone, Apple has reversed the ban.

Apple undid license restrictions for software developed for iOS devices on Thursday, saying it was taking developer feedback to heart. "We are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code," Apple said in a statement.

According to the developer agreement, Apple removed the extra words it had added to section 3.3.1 of that license in April that blocked the Flash-derived apps: "Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs [application programming interfaces] through an intermediary translation or compatibility layer or tool are prohibited)."

Article courtesy of

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AtlasBooks Promotions Extends Timely and Discounted Advertising Opportunities

As AtlasBooks Promotions department expands opportunities for title promotion and advertising, we see greater visibility for our publishers' titles.

These limited time offers include print and e-media specials.
From high visibility ads in major trade magazines, to effective, e-banner ads delivering your titles to mailboxes daily, to our comprehensive Trade Marketing Package which covers it all--the discounts are here and for a limited time only.

Grab this opportunity to increase your titles' visibility at discounted prices.
Trade Package must be reserved by 09/17/10, all others by 09/28/10.

Please call (877) 350-7024 for cost and reservations.

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The BookMasters Group Heading to Frankfurt Book Fair

The Frankfurt Book Fair, October 6 through 10 in Frankfurt, Germany, is just around the corner, and members of the BookMasters’ team are gearing up for the trip. Tony Proe, Vice President, Business Development; Mark Levine, VP of Sales; Robert Kasher, Director of Integrated Solutions; Deb Keets, Vice President, Global Development; and Jonathan King, International Publishing Services Consultant, will represent BookMasters and are eager to meet with old friends and prospective clients to introduce them to our distribution, e-content conversion/distribution, and other service offerings.

Anyone wishing to make an appointment to meet with members of the team can email: and they will make the necessary arrangements to set up the meeting time. If you are able to “stop by,” the team will be located in Hall 8.0 at stand R905. 


International Shows

Independent Publishers Guild
Digital Quarterly Meeting 
Faber & Faber Offices
London, England
September 23, 2010

The Booksellers Children’s Conference
British Library Conference Center
London, England
September 30, 2010

Frankfurt Book Fair 
Messe Frankfurt
Frankfurt, Germany 
October 6-10, 2010
Visit The BookMasters Group at Stand #80R 905

The Bookseller’s FUTUReBOOK
Digital Conference
London, England
November 25, 2010

London Book Fair
Earl’s Court
London, England
April 11-13, 2011
Visit The BookMasters Group at Stand #G405

Regional Shows

Southern Independent Booksellers Alliance (SIBA)
The Plazas
Daytona, FL
September 24-26, 2010
Visit The BookMasters Group at Booth # W32 & 32A
Self-Publishing Book Expo
Sheraton NY Hotel and Towers 
New York, NY
October 2, 2010

Books by the Banks
Duke Energy Convention Center
Cincinnati, OH
October 2, 2010

Southern Festival of Books
War Memorial Plaza
Nashville, TN
October 8-10, 2010

Author 101 University
Green Valley Ranch Resort and Spa
Las Vegas, NV
October 29-31, 2010

PubWest Conference
LaFonda Hotel
Sante Fe, NM
November 5-6, 2010

Buckeye Book Fair
Fisher Auditorium, OARDC/OSU Campus
Wooster, OH
November 6, 2010

Miami Book Fair   
Streets of Miami
Miami, FL
November 19-21

BookExpo America  
Jacob Javits Center
New York, New York
May 24-26, 2011
Visit The BookMasters Group at Booth # 3040-3055


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