IN THIS ISSUE:
Publishing Industry News - New from AtlasBooks Distribution
BMI Industry Photos - Friends from around the Industry
Marketing and Distribution - Coordinating Your Marketing and Publicity
Trade Show News - Bologna Children’s Book Fair
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We are pleased to invite you to check out our new Publisher's Resources section of our Web site. We believe this can be a valuable learning tool for you with information on Publishing, Marketing, Publicity, and much more. You will find answers to questions that we often receive from publishers in our extensive FAQ section, as well as content on how the industry operates and specific information about working with our company.
AtlasBooks Distribution recently released a new trade show program for 2010. With more than 25 trade shows to exhibit in, nationally and internationally, we are excited to offer these to our publishers. March 12 is our next deadline so please contact your Sales Representative for more information.
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Coordinating Your Marketing and Publicity
When launching a new book, it is very important to consider the necessary steps for both getting a book onto the bookstore shelves, then getting it off the shelves and into the hands of eager readers. Marketing and publicity are both necessary, but each needs to be seen as a separate, yet coordinated effort that must be performed in conjunction with the other. Doing this creates both awareness and interest in a book.
It is important to clarify the difference between marketing and publicity in order to appreciate each process and understand its significance. Book publicity would be anything that an author, publisher, publicist, or anyone affiliated with the book does to promote the book to the public. In the case of books, the “public” would be defined as consumers as well as the book industry. You would target the book industry first to get the books onto the shelves, then target consumers to get them off the shelves. Publicity is all about influencing people’s opinions by providing relevant information (through press releases or other materials) and/or direct contact. You should never pay anyone to endorse or support the book. If you do, it is then considered marketing. It is only publicity if, by your own efforts, someone willingly chooses to review a book, write editorial content on your book or company, host a book signing, interview an author, etc. Publicity will generate a sense of trust from the consumer that you can’t achieve through marketing. For example, the consumer may feel that since Publishers Weekly chose to review it, it must be a good book. Or, if Allure magazine chose to feature the book in this article, it must be a good book.
Marketing encompasses all activities that promote your book to the consumer or buyer including advertising, shipping, storing, and selling. Marketing will generate awareness about your title through repetitious efforts that will ideally brand the image of the product into someone's head. The repetition from the marketing in conjunction with the trust garnered from publicity efforts is what makes a successful book launch.
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Bologna Children’s Book Fair
Bologna, Italy
The Bologna Children’s Book Fair, known as the world’s leading children’s publishing event, is fast approaching. This year’s spring meeting will be held at the Bologna Fair Exhibiton Centre, March 23 through March 26.
In its 47th edition, publishers, authors, illustrators, literary agents, TV/Film professionals, licensors and licensees, packagers, distributors, printers, booksellers and librarians meet in Bologna to buy and sell copyrights, learn about the latest trends, discover new business opportunities, establish new professional relationships, network, and find the best in children’s publishing and multimedia production. It is the most important rights market for children’s publishers; a must-attend exhibition complemented by a series of events that make it a unique cultural experience.
Those in attendance in 2009 included nearly 4,700 professionals from abroad and about 1,300 exhibitors from 67 countries.
If you are planning to attend, feel free to visit Tony Proe, our Vice President of Business Development, at stand #B38.
For more information, visit, http://www/bookfair.bolognafiere.it
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Upcoming Events
Publishing Business Conference & Expo
New York Marriott Marquis Times Square
1535 Broadway
New York, NY
March 8-10, 2010
www.publishingbusiness.com
Bologna Children’s Book Fair 2010
Bologna Fair Centre - Piazza Costituzione Entrance
Bologna, Italy
March 23-26, 2010
Visit The BookMasters Group at Stand # B38
www.bolognachildrensbookfair.com
PLA – Public Library Association Show
Portland Convention Center
Portland, OR
March 23-27, 2010
www.placonference.org
2010 CIPA College
Red Lion Hotel
Denver, CO
March 26-27, 2010
www.cipabooks.com
London Book Fair 2010
Earl’s Court London
London, England
April 19-21, 2010
Visit The BookMasters Group Stand #G405
www.londonbookfair.co.uk
Book Expo America 2010
Jacob Javits Center
New York, NY
May 25-27, 2010
www.bookexpoamerica.com
Society of Scholarly Publishing 32nd Annual Meeting
Hilton San Francisco
San Francisco, CA
June 2-4, 2010
www.sspnet.org
American Library Association Show 2010
Washington Convention Center
Washington, DC
June 26-29, 2010
www.ala.org
This calendar was up-to-date and accurate as of February 15, 2010. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.
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