The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the fifteenth of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic inbox. If you would like to receive a free copy of the The BookMark in your monthly
e-mail, please visit www.bookmasters.com/subscribe and complete the subscription form.
IN THIS ISSUE:
Publishing Industry News
Marketing and Distribution
Trade Show News
BookMasters Distribution Lands Three New Publishers
BookMasters Distribution Services, Inc., (BDS) the new midwest trade distributor who made a great impact at the recent Book Expo America, signed three publishers and will begin distribution for the Spring 2010 season.
Jeremy Nurnberg, Vice President of Sales, announced today that BDS has signed CRW Publishing, Exisle Publishing, and Ian Allan Publishing to North American distribution arrangements. Nurnberg said, “We’re thrilled to add these publishers who complement what we are building at BDS, which is to tactfully expand our list and have a broad reach into various categories.”
CRW offers their international best-selling Collector’s Library series, which has sold approximately 5 million copies worldwide, but has never been available to the trade in North America. Starting with 24 titles this spring, the series offers a new twist to traditional classics, a “gifty” approach. These wonderfully packaged unabridged classics are attractively priced beginning at just $7.95 in hardcover, with real cloth binding, gold edges, and ribbon markers.
Exisle Publishing offers a wide selection of non-fiction titles in categories such as humor, equine, health, body/mind/spirit, and science, among others. Entering the North American market for the first time, Exisle will begin by distributing approximately 5 to 10 new titles per season via BDS.
Ian Allan Publishing produces high-quality illustrated titles on a wide range of subjects, including railways, race cars, history, sports & leisure, aviation, maritime, military, and many others. BDS will take on a substantial backlist and approximately 40 to 50 new titles per season. Distribution had previously been through Casemate Publishers and Specialty Press.
BookMasters Distribution Services (BDS) is an innovative, integrated worldwide sales and distribution system.
Back to Top
"Excerpted with permission from Brian Jud's Book Marketing Matters newsletter"
Poynter's Pointers
(Excerpted - with permission - from Dan Poynter's Fifteenth Edition of
The Self-Publishing Manual: http://www.parapublishing.com)
Help the information-seeking potential customer to make a buying decision. Give enough information on your book. Provide the same shopping experience they have in a store. If you are publishing fiction, put the first chapter on your site as a free read. The first chapter in a creative work will give the reader a taste and is designed to keep the buyer reading. If your work is nonfiction, provide the first page or so of each chapter to give the browser an idea of what is in the book.
The Cover Story - Dotti Albertine
(Dotti Albertine is an award-winning book cover designer.
Contact her at www.AlbertineBookDesign.com)
I love exciting book covers! The title for this non-fiction book was so provocative, and I wanted an energetic image to mirror the title. I can spend hours finding the best image for a book, and when I see it, I know it's the one. Because life energy feels hot, warm colors felt like the best choice. Rockets (book title spelled with an "i" intentionally by the author) are smooth and round, so a corresponding font was chosen.
For the back cover, I like to stay in the color palette of the cover for an integrative look. It's all one piece of art. You cannot read the back cover copy here; however, Karen gave an opening paragraph that suggested "pain" followed by bulleted items that list why you have the pain, then goes on to explain that her book will tell you how to get out of the pain. Next comes a great testimonial and a paragraph outlining the author's qualifications - wonderful formula for a "how-to" book. Karen's headshot has the same warm colors as the book cover.
Marcella's Magic
(Marcella Smith, Small Press Business Manager, Barnes & Noble)
It's essential, for a non-fiction title in particular, for the author to promote it because nobody can address the audience about the subject in the book in the way that the author can. So the author is essential to the success of the book.
The Book Shepherd
(Judith Briles, www.TheBookShepherd.com
Follow me on Twitter, http://twitter.com/JudithBriles)
Always use caps in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. The typical, www.thenameofmybookisfantastic.com is too hard for your reader's eyes. Not to mention that a whole bunch of letters strung together could actually spell out something that you didn't intend to say. Help them out-print your websites and emails with caps on your cards, correspondence, emails, letterhead - everywhere as www.TheNameOfMyBookIsFantastic.com. Contact me at Sue@TheNameOfMyBookIsFantastic.com. Guaranteed, you will have a much better chance of them remembering you and your title.
Back to Top
Regional Trade Shows
Frankfurt Book Fair 2009
Frankfurt, Germany
In just four weeks it will be here -- the 61st annual Frankfurt Book Fair, the largest book fair in the world. Whether they are publishers, booksellers, agents, film producers, or authors – each year in October, they all come together to create something new.
This year’s event will be held at the Messe Frankfurt, October 14th through October 18th.
It is the most important marketplace for books, media, rights, and licenses worldwide. More than 299,000+ visitors from all over the globe attend; among them more than 7,300 exhibitors from over 100 countries. The fair also provides a platform for distributors and professionals from the digital and manufacturing fields to showcase their skills and exchange views about current publishing trends and innovations.
The Frankfurt Book Fair provides the publishing professional opportunities to grow their business, expand networks, build bridges into the future, and make new discoveries.
If you are planning to attend, feel free to visit our staff, Deb Keets, Amanda Dowdy, and Jeremy Nurnberg at stand 80 R905.
For more information, visit http://www.frankfurt-book-fair.com
Back to Top
*********************************************************************
Upcoming Events
9/23/2009 – 9/25/2009
Society of Scholarly Publishing IN Meeting; Hotel Providence, Providence, RI. For more information visit http://sspnet.org
9/24/2009 – 9/26/2009
Mountains and Plains Booksellers Association Show; Crown Plaza Hotel – Denver International Airport, Denver, CO. For more information visit www.mountainsplains.org
9/25/2009 – 9/27/2009
Southern Independent Booksellers Alliance Meeting and Trade Exhibit; Carolina First Center, Greenville, SC. For more information visit www.sibaweb.org
9/26/2009
Midwest Booksellers Association Show; Roy Wilkins Auditorium at RiverCentre, Saint Paul, MN. For more information visit www.midwestbooksellers.org
10/1/2009 – 10/3/2009
New England Independent Booksellers Association Show; Connecticut Convention Center, Hartford, CT. For more information visit www.newenglandbooks.org
10/4/2009
Book & Author Festival; San Luis Obispo, CA. For more information, contact Rebecca Juretic at 805-541-5070.
10/8/2009 – 10/10/2009
Northern California Booksellers Association Show; Oakland Convention Center, Oakland, CA. For more information, visit www.nciba.com
10/10/2009 - 10/11/2009
21st Century Book Marketing Expo 2009;
Catamaran Resort;
San Diego, CA
www.21centurybookmarketing.com
10/14/2009 – 10/18/2009
Frankfurt Book Fair; The Messe, Frankfurt, Germany. The largest international book fair in the world. Visit us at the fair at stand 80 R905. For more information visit www.frankfurtbookfair.com
10/30/2009 – 10/31/2009
Author 101 University: A Crash Course in Publishing Success; Las Vegas, NV. For more information visit www.author101university.com
11/7/2009
Self-Publishing Book Expo;
Sheraton New York Hotel and Towers;
New York, NY
www.selfpubbookexpo.com
11/12/2009 - 11/14/2009
PubWest National Publishing Conference and Trade Show 2009;
Doubletree Hotel – Reid Park;
Tucson, AZ
www.pubwest.org
This calendar was up-to-date and accurate as of Septmeber 15, 2009. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.
Back to Top
