The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the fifteenth of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic inbox. If you would like to receive a free copy of the The BookMark in your monthly
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IN THIS ISSUE:
Publishing Industry News
Marketing and Distribution
Trade Show News
Beating the Economic Crunch
Not long before the current economic crisis, many paper manufacturers decreased the number of mills producing offset printing papers. Many mills were old and were being replaced with newer, more efficient mills. However, this was a very expensive move. For a short while, supply was tight and prices went up. Today, however, paper mill capacity is high and prices are lowering. BookMasters is committed to passing that savings on to our customers.
Associated with that paper saving is the installation of our Timsons web press that allows us additional saving on offset papers that we can now purchase in rolls rather than sheets. Together, these two factors have given BookMasters the ability to lower pricing and shorten our schedules without sacrificing the quality of our raw materials.
Great quality, faster schedules, and lower prices. What a great stimulus package for publishers!
Receive a Free Quote.
Book Marketing
Author 101
(from Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman; FRISHMANR@PlannedTVArts.com or www.author101.com)
In publicity, your message is delivered through the media and through channels such as your networks and your contacts' networks. In contrast to advertising, you don't pay the media to deliver your message, but convince it to deliver it in its articles, reviews, and programs. The media may deliver the exact message you provide, or write or present information about your book in its own words, style, or format.
Publicity is effective because the public tends to think of the information it gets from the media as news. So, it gives publicity more credence than advertising does, which the public knows is bought and paid for by advertisers. Advertising is perceived as being big on hype and short on truth, while information provided by the media is generally accepted as true.
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Marcella's Magic
(Marcella Smith, Small Press Business Manager, Barnes & Noble)
Help the store manager create an event around your title. What different kinds of things do you do? Would you be good on a panel? Can you recommend other panel members? What other authors could you bring into the store? Who and what else do you know?
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Savvy Self-Promotion
(Penny Sansevieri, author of From Book to Bestseller, penny@amarketingexpert.com.
Follow me on Twitter: http://twitter.com/bookgal)
There's a hot new trend going on right now and it's called micro-blogging. So what's a micro-blog? And moreover, what's Twitter? Twitter is a micro-blogger platform that allows users to create entries that are only 140 characters in length. These entries are referred to as "tweets." Originally designed to keep friends and family up to date on what you're doing, Twitter can also be a great place to share your latest book project and promotional ideas as well as interacting with fellow tweets (folks who twitter) and writers. And yes, you can have a blog and a Twitter page. I have both but I feed my blog into my Twitter site so that my Twitter page gets updated each time I add new content to my blog. There's an easy application to add your blog feed to Twitter, it takes just minutes to do. Head on over to: Twitterfeed
To sign up for a Twitter account just go to www.twitter.com and complete their short sign-up form. Remember to brand yourself! This is important. Once you create a Twitter account you can't go back and change your name so find something that works for you. Maybe it's fictionwriter or businesswriter or whatever you want. My Twitter page is bookgal which is a fun play on words for what I do (and what I love). Once you have a Twitter account you can immediately start tweeting. The service is completely free and you can also keep up with other people's tweets by "following" them. Their micro-blog entries will show up on your Twitter home page so you can easily keep track of them. You can also be notified by phone when they add a tweet. You can twitter from anywhere, even your phone. I've been known to twitter from my blackberry.
PUBLISHING UNIVERSITY MAY 26—28, 2009
Premiere 2009 Publishing Education Event
Publishing University – Roosevelt Hotel NYC
Manhattan Beach, CA, March 11, 2009—IBPA, the Independent Book Publishers Association, the oldest and largest non-profit trade association for the independent publisher in the U.S., will hold its 25th year of quality publishing education in NYC.
Reserve your spot today at www.thepublishinguniversity.com.
Publishing University is considered IBPA’s cornerstone event and, as education professionals, they provide participants with the best available teachers in the publishing industry as well as topics of interest and importance to publishers of all sizes. A few of the highlights this year include, Creating a Living Brand: Build a Brand Strategy and Brand Loyalty in Your Market Segment, with Andrew Chapman, July Publishing. Book Trailers and Beyond: How to Use Online Video to Boost Your Book Sales, with Bob Baker, Spotlight Publications, Steve O’Keefe, Patron Saint Productions, and Rocky Lang, BookstoFilm.TV.
This years’ conference will draw attendance from IPBA members and non-members from all over the world. Because of its significant location this year in the heart of New York City, the publishing capital of the world, a record turnout and a great opportunity for networking is expected.
The three-day conference is an excellent opportunity for you to meet with your peers, vendors who service the publishing industry, and key professionals who are available to answer your questions and take time to meet with you between sessions and during the social events planned before, during, and after hours.
As you well know, the city of New York offers an abundance of publishing ambiance not found anywhere else and you will find yourself in the midst of those who make things happen every day in your chosen occupation.
Before you make decisions that will affect the future of your publishing business, take this time to converse with your peers and brainstorm your ideas with each other.
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Bologna Children’s Book Fair
Bologna, Italy
The Bologna Children’s Book Fair, known as the world’s leading children’s publishing event, is fast approaching. This year’s spring meeting will be held at the Bologna Fair Exhibiton Centre, March 23rd through March 26th.
Those in attendance in 2008 included nearly 5,000 professionals from abroad and about 1,300 exhibitors from 69 countries.
If you are planning to attend, feel free to visit our staff, Richard Freese and Jeremy Nurnberg at stand A161.
For more information, visit, Bologna Children's Book Fair
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London Book Fair 2009
London, England
From April 20th to 22nd, it’s not only springtime, but also book fair time again at Earl’s Court, London, the place to meet the global publishing industry.
In 2008, London Book Fair brought more than 25,000 publishing professionals from all over the globe together; among them 5,300 publishers from more than 100 countries, close to 2,000 booksellers, and 700 librarians. The fair also provides a platform for professionals from the printing and production fields and distributors to showcase their skills and exchange views about publishing trends and innovations.
If you plan to attend, please stop by our stand F435 and visit with Deb Keets.
For more information on the London Book Fair
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Upcoming Events
Publishing Business Conference and Expo
New York Marriott Marquis, Times Square
New York, NY
March 23-25, 2009
www.PublishingBusiness.com
Bologna Children’s Book Fair
Bologna Exhibition Centre
Bologna, Italy
March 23-26, 2009
www.bookfair.bolognafiere.it
Colorado Independent Publishers Association College 2009
Red Lion Hotel
Denver, CO
March 26-28, 2009
www.CIPAbooks.com
London Book Fair
Earl’s Court
London, England
April 20-22, 2009
www.londonbookfair.co.uk
Society for Scholarly Publishing Annual Meeting
Baltimore Marriott Waterfront
Baltimore, MD
May 27-29, 2009
www.sspnet.org
Book Expo America 2009
Jacob K. Javits Center
New York, NY
May 28-31, 2009
www.bookexpoamerica.com
American Library Association Show
McCormick Place
Chicago, IL
July 9-15, 2009
www.ala.org
This calendar was up-to-date and accurate as of March 15, 2009. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.
