The BookMark . . . publishing industry information and tips from BookMasters.

Volume 5, Issue 8 September 2007

The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the first of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic in-box. If you would like to receive a free copy of the The BookMark in your monthly e-mail, please visit http://www.bookmasters.com/subscribe.htm and complete the subscription form.

IN THIS ISSUE: Industry News & Events

How to Utilize Galleys for Best Results

Randall McKenzie Joins AtlasBooks

Book Printer Files for Bankruptcy

Upcoming Events

How to Utilize Galleys for Best Results
by Chris Willitts

Once your book hits bookstore shelves, you've got approximately eight months to produce sales. If your book doesn’t prove itself after the eight months, it will almost certainly get pulled. So the time to do your marketing is long before your book even thinks about hitting the shelves.

Thousands of booksellers and librarians found their buying decisions on reviews. But the major review journals (i.e. Library Journal and Publishers Weekly) will only review your book if you send them a bound manuscript—a.k.a. bound galley—three to four months in advance of your targeted publication date.

A galley is a compilation of unbound signature pages of your book. A bound galley is a galley that has been bound into book form. Bound galleys are generally produced after a manuscript has been typeset but before proofreading.

The majority of reviewers are content to read books in manuscript form, but it is worthwhile to get them bound in some way. (Though a small amount of reviewers do object to bound manuscripts, since they are usually more bulky than galleys.)

Make sure the galley or bound manuscript includes this information either on the cover or first page:

title

author

expected publication date

ISBN, if available

number of pages

price

trim size

publisher and distributor name and contact information

publicist name, address and contact information

print something like this on the cover: “Uncorrected proof. Galley copy only. Do not quote without prior permission from the publisher.”

Electronic galleys (egalleys) are the next stride in the evolution of the printed galley. Egalleys can have the same contents of printed galleys—they are just in ebook format. Egalley invitations can be emailed to everyone you'd send a bound galley: reviewers, catalogs, libraries, journalists, resellers, Web sites, bookstore buyers, and other agents of influence.

My suggestion: Use a combination of both printed and electronic galleys. Send bound galleys to the most significant reviewers while using egalleys to expand your marketing reach to independent bookstores, smaller publications, and international markets. If possible, send the reviewer/buyer the version they prefer.

Chris Willitts is the founder of Go Publish Yourself, an award-winning Web site for writers. For the Latest Self-Publishing Tips and Book Marketing Secrets, visit http://www.go-publish-yourself.com

If you would like additional information on the printing services offered by BookMasters, please contact the Sales Department at 1-800-537-6727 and ask for assistance. Visit www.bookmasters.com/print/index.html for more information on the services we offer!

McKenzie Joins AtlasBooks

Randall McKenzie has recently been named as National Sales Manager of AtlasBooks. McKenzie has more than 20 years of experience in bookselling coming from companies such as Meredith, Health Communications and, most recently, BookWorld.

McKenzie’s experience in the book industry will guide AtlasBooks through its continued expansion in the industry. As National Sales Manager, McKenzie will be charged with overseeing the sales force as well as developing marketing strategies to continue the company’s ability to forecast and grow publisher sales.

Since its conception as a distributor in 2001, AtlasBooks has grown in the heartland of Ohio with an increasing number of small- to mid-sized publishers. With the experience of parent company BookMasters in the manufacturing, warehousing, and fulfillment arena, AtlasBooks provides the “One-Stop Shop” that allows for the success and efficiency that today’s publisher demands.

“AtlasBooks and BookMasters truly have a unique model. Having everything (composition, manufacturing, and distribution) under one roof in Ashland, Ohio, really allows the publishers to focus on publishing, which, in the end, helps to sell more books,” said McKenzie.

Book Printer Files for Bankruptcy

Due to the filing of Chapter 11 bankruptcy by Central Plains Manufacturing, BookMasters' is here to assist previous customers of Central Plains Manufacturing. Please contact us at 1-800-537-6727 with any of your printing or fulfillment needs.

Central Plains Bankruptcy Article

October 10–14, 2007
Frankfurt Book Fair, Frankfurt, Germany
www.frankfurt-book-fair.com

November 9–11, 2007
Miami Book Fair International, Miami, Florida
www.miamibookfair.com

November 10, 2007
Kentucky Book Fair, Frankfort, Kentucky
www.kybookfair.com

January 30–February 2, 2008
Association of Writers and Writing Programs' Conference and Bookfair, New York, New York
www.awpwriter.org/conference/2008bookfair

April 14–16, 2008
London Book Fair, Earls Court London, England
www.londonbookfair.co.uk

May 29–June 1, 2008
BookExpo America, Los Angeles, California
www.bookexpoamerica.com

June 13–16, 2008
BookExpo Canada, Toronto, Ontario, Canada
www.bookexpo.ca

This calendar was up-to-date and accurate as of August 28, 2007. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.

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Volume 5, Issue 8 September 2007 The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the first of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic in-box. If you would like to receive a free copy of the The BookMark in your monthly e-mail, please visit http://www.bookmasters.com/subscribe.htm and complete the subscription form. IN THIS ISSUE: Industry News & Events How to Utilize Galleys for Best Results Randall McKenzie Joins AtlasBooks Book Printer Files for Bankruptcy Upcoming Events How to Utilize Galleys for Best Results by Chris Willitts Once your book hits bookstore shelves, you've got approximately eight months to produce sales. If your book doesn’t prove itself after the eight months, it will almost certainly get pulled. So the time to do your marketing is long before your book even thinks about hitting the shelves. Thousands of booksellers and librarians found their buying decisions on reviews. But the major review journals (i.e. Library Journal and Publishers Weekly) will only review your book if you send them a bound manuscript—a.k.a. bound galley—three to four months in advance of your targeted publication date. A galley is a compilation of unbound signature pages of your book. A bound galley is a galley that has been bound into book form. Bound galleys are generally produced after a manuscript has been typeset but before proofreading. The majority of reviewers are content to read books in manuscript form, but it is worthwhile to get them bound in some way. (Though a small amount of reviewers do object to bound manuscripts, since they are usually more bulky than galleys.) Make sure the galley or bound manuscript includes this information either on the cover or first page: title author expected publication date ISBN, if available number of pages price trim size publisher and distributor name and contact information publicist name, address and contact information print something like this on the cover: “Uncorrected proof. Galley copy only. Do not quote without prior permission from the publisher.” Electronic galleys (egalleys) are the next stride in the evolution of the printed galley. Egalleys can have the same contents of printed galleys—they are just in ebook format. Egalley invitations can be emailed to everyone you'd send a bound galley: reviewers, catalogs, libraries, journalists, resellers, Web sites, bookstore buyers, and other agents of influence. My suggestion: Use a combination of both printed and electronic galleys. Send bound galleys to the most significant reviewers while using egalleys to expand your marketing reach to independent bookstores, smaller publications, and international markets. If possible, send the reviewer/buyer the version they prefer. Chris Willitts is the founder of Go Publish Yourself, an award-winning Web site for writers. For the Latest Self-Publishing Tips and Book Marketing Secrets, visit http://www.go-publish-yourself.com If you would like additional information on the printing services offered by BookMasters, please contact the Sales Department at 1-800-537-6727 and ask for assistance. Visit www.bookmasters.com/print/index.html for more information on the services we offer! McKenzie Joins AtlasBooks Randall McKenzie has recently been named as National Sales Manager of AtlasBooks. McKenzie has more than 20 years of experience in bookselling coming from companies such as Meredith, Health Communications and, most recently, BookWorld. McKenzie’s experience in the book industry will guide AtlasBooks through its continued expansion in the industry. As National Sales Manager, McKenzie will be charged with overseeing the sales force as well as developing marketing strategies to continue the company’s ability to forecast and grow publisher sales. Since its conception as a distributor in 2001, AtlasBooks has grown in the heartland of Ohio with an increasing number of small- to mid-sized publishers. With the experience of parent company BookMasters in the manufacturing, warehousing, and fulfillment arena, AtlasBooks provides the “One-Stop Shop” that allows for the success and efficiency that today’s publisher demands. “AtlasBooks and BookMasters truly have a unique model. Having everything (composition, manufacturing, and distribution) under one roof in Ashland, Ohio, really allows the publishers to focus on publishing, which, in the end, helps to sell more books,” said McKenzie. Book Printer Files for Bankruptcy Due to the filing of Chapter 11 bankruptcy by Central Plains Manufacturing, BookMasters' is here to assist previous customers of Central Plains Manufacturing. Please contact us at 1-800-537-6727 with any of your printing or fulfillment needs. Central Plains Bankruptcy Article October 10–14, 2007 Frankfurt Book Fair, Frankfurt, Germany www.frankfurt-book-fair.com November 9–11, 2007 Miami Book Fair International, Miami, Florida www.miamibookfair.com November 10, 2007 Kentucky Book Fair, Frankfort, Kentucky www.kybookfair.com January 30–February 2, 2008 Association of Writers and Writing Programs' Conference and Bookfair, New York, New York www.awpwriter.org/conference/2008bookfair April 14–16, 2008 London Book Fair, Earls Court London, England www.londonbookfair.co.uk May 29–June 1, 2008 BookExpo America, Los Angeles, California www.bookexpoamerica.com June 13–16, 2008 BookExpo Canada, Toronto, Ontario, Canada www.bookexpo.ca This calendar was up-to-date and accurate as of August 28, 2007. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information. Recommend The BookMark to a friend. Click to Subscribe to The BookMark. If you feel you have received this newsletter in error, please click to Unsubscribe. Questions, comments, or content for The BookMark? Let us know. Suggest topics you'd like to see appear in The BookMark. Prefer a text only version? Subscribe. © 2001 — 2007 BookMasters^® © 2001 — 2007 The BookMark All Rights Reserved