The BookMark . . . publishing industry information and tips from BookMasters.

The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the first of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic in-box. If you would like to receive a free copy of the The BookMark in your monthly e-mail, please visit http://www.bookmasters.com/subscribe.htm and complete the subscription form.

IN THIS ISSUE: Industry News & Events

CMYK vs. RGB Colors – What's the Difference?

BookMasters Adds New Case Binding Line

BookMasters/AtlasBooks Attends Frankfurt, Germany Book Fair

Upcoming Events

CMYK vs. RGB Colors - What's the Difference?

When an author first sees their interior pages or cover proof, they are sometimes surprised by the colors of the art. The hues are duller or less vibrant than the artwork they saw on their computer screens. When questioned, they are told that the difference is caused during the conversion from RGB color to CMYK color. But red is red and blue is blue! They should be the same, right?

Well, yes and no.

CMYK stands for Cyan (a type of blue), Magenta (a pinkish-red), Yellow, and Key (black). CMYK—also known as "Four Color"—is the standard color model used in almost all press printing applications. RGB—Red, Green, and Blue—works on a completely different setting than CMYK and is normal color scheme used in computer graphics.

The primary difference between RGB and CMYK is how each model creates and displays a certain color. Because an RGB computer screen uses combinations of light, the more colors that are added, the more light is added, thus the lighter and brighter your resulting color. Because the CMYK color scheme is created by combining inks, the more colors you combine, the more ink you're placing on the page, and thus the darker your resulting color.

Another factor is the paper you're printing on. RGB colors are "projected" through a glass screen with no additional colors added to the mix. CYMK colors are printed onto paper, and any color from that paper—bone, cream, pastels, or even plain white—will be added to that ink's color mixture.

The result is that the simpler primary colors will look decidedly similar in both models, but complicated shades and hues could appear very different.

What's the answer? Well, most printers will request that artwork be submitted in CMYK, so it would be assumed that the author has seen and approved the artwork in the colors that will be eventually printed. Most art programs can convert RGB colors to their closest CMYK equivalents. Printers can also try to colormatch the proofs to the specifications of the author. However, since RGB and CMYK are both device-dependent color models, there is no simple or general conversion formulas that converts between them.

The current solution is to simply be aware of the differences between the two color formats and plan to work between them when the time comes. Advances in the printing processes have made most CMYK colors very close to RGB. But be prepared to make concessions is necessary.

BookMasters Adds New Case Binding Line

BookMasters, Inc., has added the new Muller Martini Diamant 30 case binding line to its newly expanded facility in Ashland, Ohio, to complement their existing bindery division.

“This is one of only two such machines in the United States," explained Ray Sevin, President of BookMasters, Inc. “This addition will improve quality, shorten schedules, and keep us competitively priced.”

The Diamant line is equipped with the latest technology in automated make-ready. Job data can be collected and saved for one job while another is running. This information can be saved for reprints and will set up the machine with little operator intervention allowing for a seamless, cost-effective binding process.

“The most exciting feature we invested in is for producing a European Round,” Sevin said. “Most case bound books have a rounded spine, but the European round is more pronounced and classic looking.”

BookMasters has set themselves apart from other trade book manufacturers by offering this European Round on all of its rounded case bound books. The machine is also equipped with the specific ability to case bind books as thin as 1/16” text bulk, making this ideal for side sewn children’s books.

BookMasters/AtlasBooks Attends Frankfurt, Germany Book Fair

Deb Keets, Operations Manager of BookMasters' Publishing Services, and Randy McKenzie, National Sales Manager of AtlasBooks, attended the Frankfurt Book Fair in Germany from October 10–14. The Frankfurt Fair is the world’s largest book fair with 10 buildings packed from top to bottom with publishers from all over the world.

For five days, they discussed BookMasters' services with foreign publishers. There was a lot of interest in the AtlasBooks distribution services in the international publishing community. One of the many highlights at the fair for BookMasters was the formal signing of a storage/fulfillment contract with Peoples Medical Publishing House (PMPH)—a large Chinese publisher with more than 30,000 titles in print. BookMasters will handle the fulfillment of all their U.S. sales as they enter this new market.

November 9–11, 2007
Miami Book Fair International, Miami, Florida
www.miamibookfair.com

November 10, 2007
Kentucky Book Fair, Frankfort, Kentucky
www.kybookfair.com

January 30–February 2, 2008
Association of Writers and Writing Programs' Conference and Bookfair, New York, New York
www.awpwriter.org/conference/2008bookfair

April 14–16, 2008
London Book Fair, Earls Court London, England
www.londonbookfair.co.uk

May 29–June 1, 2008
BookExpo America, Los Angeles, California
www.bookexpoamerica.com

June 13–16, 2008
BookExpo Canada, Toronto, Ontario, Canada
www.bookexpo.ca

This calendar was up-to-date and accurate as of October 30, 2007. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information.

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Home . Services List . BookMasters . AtlasBooks Distribution . Bookstore . Subscribe . Archives Volume 5, Issue 10 November 2007
The BookMark is our free monthly newsletter featuring news and information of use to publishers, authors, retailers, and others involved in the publishing industry. On the first of every month, The BookMark will deliver useful tips, helpful news, and upcoming events directly to your electronic in-box. If you would like to receive a free copy of the The BookMark in your monthly e-mail, please visit http://www.bookmasters.com/subscribe.htm and complete the subscription form. IN THIS ISSUE: Industry News & Events CMYK vs. RGB Colors – What's the Difference? BookMasters Adds New Case Binding Line BookMasters/AtlasBooks Attends Frankfurt, Germany Book Fair Upcoming Events CMYK vs. RGB Colors - What's the Difference? When an author first sees their interior pages or cover proof, they are sometimes surprised by the colors of the art. The hues are duller or less vibrant than the artwork they saw on their computer screens. When questioned, they are told that the difference is caused during the conversion from RGB color to CMYK color. But red is red and blue is blue! They should be the same, right? Well, yes and no. CMYK stands for Cyan (a type of blue), Magenta (a pinkish-red), Yellow, and Key (black). CMYK—also known as "Four Color"—is the standard color model used in almost all press printing applications. RGB—Red, Green, and Blue—works on a completely different setting than CMYK and is normal color scheme used in computer graphics. The primary difference between RGB and CMYK is how each model creates and displays a certain color. Because an RGB computer screen uses combinations of light, the more colors that are added, the more light is added, thus the lighter and brighter your resulting color. Because the CMYK color scheme is created by combining inks, the more colors you combine, the more ink you're placing on the page, and thus the darker your resulting color. Another factor is the paper you're printing on. RGB colors are "projected" through a glass screen with no additional colors added to the mix. CYMK colors are printed onto paper, and any color from that paper—bone, cream, pastels, or even plain white—will be added to that ink's color mixture. The result is that the simpler primary colors will look decidedly similar in both models, but complicated shades and hues could appear very different. What's the answer? Well, most printers will request that artwork be submitted in CMYK, so it would be assumed that the author has seen and approved the artwork in the colors that will be eventually printed. Most art programs can convert RGB colors to their closest CMYK equivalents. Printers can also try to colormatch the proofs to the specifications of the author. However, since RGB and CMYK are both device-dependent color models, there is no simple or general conversion formulas that converts between them. The current solution is to simply be aware of the differences between the two color formats and plan to work between them when the time comes. Advances in the printing processes have made most CMYK colors very close to RGB. But be prepared to make concessions is necessary. BookMasters Adds New Case Binding Line BookMasters, Inc., has added the new Muller Martini Diamant 30 case binding line to its newly expanded facility in Ashland, Ohio, to complement their existing bindery division. “This is one of only two such machines in the United States," explained Ray Sevin, President of BookMasters, Inc. “This addition will improve quality, shorten schedules, and keep us competitively priced.” The Diamant line is equipped with the latest technology in automated make-ready. Job data can be collected and saved for one job while another is running. This information can be saved for reprints and will set up the machine with little operator intervention allowing for a seamless, cost-effective binding process. “The most exciting feature we invested in is for producing a European Round,” Sevin said. “Most case bound books have a rounded spine, but the European round is more pronounced and classic looking.” BookMasters has set themselves apart from other trade book manufacturers by offering this European Round on all of its rounded case bound books. The machine is also equipped with the specific ability to case bind books as thin as 1/16” text bulk, making this ideal for side sewn children’s books. BookMasters/AtlasBooks Attends Frankfurt, Germany Book Fair Deb Keets, Operations Manager of BookMasters' Publishing Services, and Randy McKenzie, National Sales Manager of AtlasBooks, attended the Frankfurt Book Fair in Germany from October 10–14. The Frankfurt Fair is the world’s largest book fair with 10 buildings packed from top to bottom with publishers from all over the world. For five days, they discussed BookMasters' services with foreign publishers. There was a lot of interest in the AtlasBooks distribution services in the international publishing community. One of the many highlights at the fair for BookMasters was the formal signing of a storage/fulfillment contract with Peoples Medical Publishing House (PMPH)—a large Chinese publisher with more than 30,000 titles in print. BookMasters will handle the fulfillment of all their U.S. sales as they enter this new market. November 9–11, 2007 Miami Book Fair International, Miami, Florida www.miamibookfair.com November 10, 2007 Kentucky Book Fair, Frankfort, Kentucky www.kybookfair.com January 30–February 2, 2008 Association of Writers and Writing Programs' Conference and Bookfair, New York, New York www.awpwriter.org/conference/2008bookfair April 14–16, 2008 London Book Fair, Earls Court London, England www.londonbookfair.co.uk May 29–June 1, 2008 BookExpo America, Los Angeles, California www.bookexpoamerica.com June 13–16, 2008 BookExpo Canada, Toronto, Ontario, Canada www.bookexpo.ca This calendar was up-to-date and accurate as of October 30, 2007. Information was culled from a number of sources. BookMasters cannot be held liable for the accuracy of the information within. Please visit the listed Web sites for more information. Recommend The BookMark to a friend. Click to Subscribe to The BookMark. If you feel you have received this newsletter in error, please click to Unsubscribe. Questions, comments, or content for The BookMark? Let us know. Suggest topics you'd like to see appear in The BookMark. Prefer a text only version? Subscribe. © 2001 — 2007 BookMasters^® © 2001 — 2007 The BookMark All Rights Reserved