Posted December 13, 2017
Check out a sampling of our collection of slip-cased titles from Arcturus Publishing.
July 06, 2017
Having a website is no longer optional for authors and publishers. A website is a must-have for branding and awareness purposes and to increase sales. While it’s true that social media profiles do give you an online presence, relying only on social media means you’re at the mercy of each social platform’s rules and regulations. Having an author or publisher website puts you in control of your brand and messaging. If you’re launching a website or considering a website redesign, here are 5 important tips to follow:
Invest in professional design
There are plenty of website design services that allow you to use pre-made templates, but if you are able, you should at least consider investing in your own custom website design. Since the website is representing your professional brand, it may be best not to share a website design with other authors, publishers, or companies.
Make it mobile friendly
It’s official – people are spending more time browsing the web on mobile devices than on desktop computers. Google is even shifting to a “mobile-first” algorithm in which the mobile version of a website is what is used for ranking purposes, so if your website isn’t mobile friendly, you’re not only providing a bad user experience but you’re missing out on opportunities.
Follow search engine optimization best practice
The purpose of search engine optimization, or SEO, is to improve an organic search engine presence for targeted keywords to drive traffic to your website. At a high-level, SEO is about naturally incorporating keywords into each page’s title, meta description, headings, body content, and URL to tell both the search engines and website visitors what that page is about. If you’re redesigning a website, it’s important to ensure that all of these items carry over from the old design to the new one. If any URLs are changing or being eliminated, they should be 301 re-directed to the most relevant page on the new site to send visitors to an active page and maintain SEO link trust.
Include a blog
Business blogging has many benefits, especially for authors and book publishers. In addition to helping you build your brand and voice, blog posts keep a website active and help generate inbound links and traffic from other websites. A blog is also a great source of social media posts, since sharing blog posts helps to keep social media pages active. The key to successful blogging is to keep the blog active by posting on a regular basis.
Make it easy for visitors to take action
What do you want website visitors to do once they land on your website? Sign up for a newsletter? Buy a book? Fill out a contact form? Incorporate clear call to actions that lead website visitors down a path to the desired conversion.
This is obviously a short list of recommendations, but it’s a great starting point. Remember, your website is an important extension of your brand and worth the investment.