Posted December 13, 2017
Check out a sampling of our collection of slip-cased titles from Arcturus Publishing.
March 03, 2017
It’s that time of year again. The days are getting longer. Spring is in the air. And for a few weeks, the country will become (more) obsessed with college basketball. “March Madness” is almost here! Whether you love college basketball and are ready to fill out your brackets, or you’re just a casual observer, there’s really no escaping it. We thought it would be fun to take a closer look at how the publishing industry compares to basketball. A little publishing madness, if you will. Enjoy!
Publishing and basketball are both fast-paced
The publishing industry is very much driven by what is new. For example, Barnes & Noble typically requires books to be presented to their buyers for store placement consideration at least 6-8 months in advance of a book’s publication date. If your book releases in the industry as a “drop in” (essentially, not far enough in advance for important sales presentations to happen on-schedule with national accounts like Barnes & Noble), it may still be “new” to you but not new by publishing industry standards, meaning that it’s not likely to get much notice or attention. The same is true for getting book reviews from notable publications such as Publishers Weekly or Shelf Awareness. These publications want to review your book several months in advance of it publishing, not within a month or two of it coming out or the same month as it comes out. In their minds, it’s not really new anymore and they’ve already moved onto dozens of other books that are.
Publishing and basketball are both competitive
New books are constantly being released. Your book may be hot the minute it comes out, but sometimes within a day or two, you're already old news! Or someone releases a book on the same subject matter with updated details relevant to the latest current events and your content is obsolete within a few weeks/months of your book coming out.
Publishing and basketball both require a pre-planned strategy
If you want to be successful, you can’t “wing it.” You need to develop a strategy and determine how to position your book and develop a marketing plan that will appeal to your target audience. A successful marketing plan also requires quick, on-your-feet thinking, such as determining how to adapt your manuscript or publishing plan to quickly take advantage of current news/events/trends.
Publishing and basketball both require teamwork
Even if you’re the 3-point shooting superstar or the most talented writer in the world, you need help from your team to be successful. In publishing, this means getting help with cover design, interior design, planning and executing a marketing plan, high quality book printing, and sales to produce a high-quality book that has the ability to sell.
At the end of the day, a basketball is just a basketball...just like a book is just a book - it's what you DO with them that matters!
To celebrate March Madness (and Publishing Madness!) Bookmasters is offering a 5% discount on print jobs booked before 3/17/17. Even if we’ve already quoted you a discount on your book printing job! Click here to learn more!