Air Fry Genius: Newest Release from Best-Selling Cookbook Author Meredith Laurence

Posted November 17, 2017

Air Fry Genius is the must-have cookbook for anyone using an air fryer this holiday season.

Brain-Boosting Books for Kids

Posted November 15, 2017

These brain-boosting books for kids make great gifts for young readers!

Print Books vs. eBooks: An Update

Posted November 09, 2017

Is there now a clear “winner” in the print book vs. eBook debate?

Print Book Sales Up: What It Means for Authors and Publishers

Posted October 23, 2017

There is still a market for print books and authors and publishers are advised to do the following.

Print Book Sales Up: What It Means for Authors and Publishers

October 23, 2017

Per Publishers Weekly, unit sales of print books rose 3% for the first six months of 2017 compared to the first half of last year at outlets that report to NPD BookScan. Units sold from January – June 2017 totaled 310.7 million, up from 302.8 million during that time period in 2016. The biggest increase was in juvenile fiction (up 5%) and juvenile nonfiction (up 4%). Sales in the adult segments increased, but were less robust. Adult nonfiction unit sales increased 2% over the first half of 2016, while adult fiction sales rose just under 1%.

This important data proves that there is still a market for print books and authors and publishers are wise to do the following:

Invest in professional book cover design

You know the phrase, “you can’t judge a book by its cover”? Well, you absolutely can. And people do. Book cover design is especially important for printed books. When someone is browsing in a book store, it’s often the cover that grabs their attention and can influence a purchase decision. Often times, a book with a mediocre cover won’t even be accepted by the book buyers at the national chains, meaning a bad book cover can prevent your book from even having a chance to make it to a bookstore shelf! Simply put, taking a DIY approach to book over design is rarely a good idea.

Invest in professional interior book design and typesetting

It’s not just the outside of the book that needs to look professional, how the inside of a printed book looks matters too. Interior layout and design also contributes to the overall book reading experience. It should be both attractive and eye-catching. A typesetting specialist will review the text and ensure that the message is retained as written when it’s inserted into the book’s design template.

Work with a reputable book printer

Book printing quality varies depending on how you choose to print your books. If you want a professional, high-quality printed book, you’ll want to work with a reputable book printer that offers services that meet your needs. Some books might only require short-run digital book printing (print runs from 100 to 1,000 copies) while others require offset printing for larger quantities. Print on demand is another option for authors and publishers that don’t want to carry excessive stock, but some book printers will only offer this service to authors or publishers of a certain size and scale, so be sure to do your research and ask questions to make sure you pick the best book printing option for your book

While many authors today choose to publish eBooks only, there remains a viable print book market that could be worth tapping into. If you’re ready to start printing books, it’s important to do it the right way by following the advice above.