The Importance of Book Reviews for Promotion

Published by on September 29, 2015 8:30 am

One of the most important components of a strong book promotion campaign is generating book reviews. When someone is browsing a book store or searching online for a book to read, they often consider reviews before making a purchase. If a book has very few reviews, bad reviews, or no reviews at all, they may question its quality or authenticity.
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What Does it Take to Distribute a Book to the Marketplace?

Published by on August 27, 2015 7:55 pm

Many an author and publisher have dreamed of seeing their book on the shelves of Barnes & Noble, Books-A-Million, or their local independent bookstore. Others long for their eBooks to appear on iTunes. And good luck finding someone who doesn’t want their book listed on Amazon (hint: if they claim not to care about Amazon, they’re likely lying).
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5 Tips for Creating an Effective Book Marketing Plan

Published by on August 25, 2015 8:30 am

Want to sell your book? You’ll need a book marketing plan. A book marketing plan outlines how you plan to market and promote your book. In fact, a book marketing plan is required when the sales representatives working on your behalf present your title to the key national accounts like Baker & Taylor, Ingram, and Barnes & Noble. Retail buyers need to have a reason to invest inventory dollars in your book and consumers need to know your book exists and where to find it. Even if the marketing plan isn’t complex, it’s still crucial in a competitive market. Here are some tips for creating an effective book marketing plan:
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