3 Reasons Why Authors Should NEVER Use Clip Art

Published by on December 16, 2015 8:30 am


Many self-published authors are also the primary marketers of their work. This means that they are in charge of directing or creating the book cover design and other promotional materials that will accompany the book, including email distributions, promotional posters, social media posts, and more. To capture the attention of prospective readers, most of these materials should include an image. Yet, some authors make the mistake of using clip art or other stock images. Just because it’s available doesn’t mean you should use it!
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The City of Light at Night: Interview with photographer Gary Zuercher, author of The Glow of Paris: The Bridges of Paris at Night

Published by on December 9, 2015 8:30 am


Over a period of five years, Gary Zuercher took his cameras out into the Parisian night to capture stunningly evocative images of the bridges that span the Seine. Using his artistic eye and sophisticated photographic technique, he created glorious black-and-white photographs, rich with detail and possessing a clear, luminous quality. Not content with just creating these beautiful images, however, he undertook painstaking research into the history of the bridges, the results of which deepen our understanding of their significance. The Glow of Paris: The Bridges of Paris at Night is a collection that is unique and remarkable. We interviewed Gary Zuercher to learn more about him and his fascinating book.
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A Collection of Health Books by Sandra Cabot, MD

Published by on December 2, 2015 8:30 am


GlutenJust in time for the holiday season is a new release by Sandra Cabot, MD: Gluten Is It Making You Sick or Fat? In this book Dr. Sandra Cabot explains that gluten can cause damage in your body that can make you overweight or sick, even if you are not a celiac. We have been taught to think that excess fat and/or sugar makes us fat, but gluten alone can make us overweight or prevent us from losing weight. Cabot has seen it do this to hundreds of her patients. Purchase it here: Amazon, Barnes & Noble, or IndieBound.
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An English Degree is NOT Career Suicide

Published by on November 24, 2015 8:30 am


An English Degree is NOT Career SuicideWhen someone asks you what you’re studying in school and you say “English,” what kind of response do you get? Does the person give you a funny look and ask “why?” or do they push to find out what you’re planning to do with an English degree? Maybe they laugh?
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Bookmasters welcomes new director of national sales

Published by on November 23, 2015 5:00 am


Dan Verdick has been named to the new director of national sales position at Bookmasters.

Verdick has held sales and marketing management positions with publishers of varying size and focus, covering the spectrum of trade, academic, and children’s publishing. These publishers include MBI Publishing / Motorbooks, ABDO Publishing, Pinnacle Publishing, Fairview Press, Redleaf Press, and the University of Minnesota Press. Most recently, Verdick served as the vice president of national accounts for Children’s Plus, Inc.

“With 20 years in the industry, Dan has a proven track record of managing teams and maximizing publisher assets to create sales growth,” said Jon Ackerman, senior vice president of sales at Bookmasters. “His versatility and deep knowledge of publishing and the media industry serve his publisher customers well. We are fortunate to have Dan on the Bookmasters team.”

Verdick will assume the leadership and management of Bookmasters’ relationship with Amazon and will also spearhead the Bookmasters’ team of independent, commissioned sales representatives. Additionally, Verdick will have an oversight role in the management of critical sales support functions such as organizing national account presentations, seasonal title launch conferences, and catalog production. This new position at Bookmasters will allow for better delineation of account responsibility as Bookmasters continues to build its sales teams.

Bookmasters signs agreements with Brill, Turpin Distribution

Published by on November 16, 2015 9:00 am


Bookmasters has signed partnership agreements with Brill and Turpin Distribution.

Effective January 1, 2016, Bookmasters will provide print-on-demand (POD) services for Brill in North America in conjunction with Baker & Taylor’s print-to-order (PTO) program. In addition, Bookmasters will become the North American warehousing partner for Turpin Distribution, who oversees the worldwide distribution, customer service, and fulfillment of Brill’s journals and print books.

This partnership will mean faster fulfillment times for orders placed in the Americas, via trade and library channels as well as via individuals. In addition, gained efficiencies in print manufacturing and inventory management will provide a more streamlined approach to the distribution, customer service, and fulfillment for books and journals.

“Brill has long sought for a POD supplier based in the Americas that could live up to the level of quality our customers expect,” said Ove Kähler, director of product management and global distribution at Brill. “Bookmasters was able to deliver that level of quality, and Turpin was able to work with us to provide this service to this important customer base.”

“We are delighted that Turpin has been chosen as Brill’s global fulfillment partner,” said Neil Castle, commercial director at Turpin Distribution. “This new global partnership including the Americas builds upon many years of experience gained from supporting Brill in Europe and the rest of the world. We very much look forward to working closely with both Brill’s American trade partners and direct customers.”

“Our partnership with Brill fits well with the Bookmasters model, leveraging our POD book production for daily demand coupled with providing on-site inventory replenishment,” said Ken Fultz, general manager at Bookmasters. “We’re very pleased to also have been chosen as Turpin’s fulfilment partner in North America.”

“Baker & Taylor is thrilled to have Brill join the community of academic and scholarly publishers who participate in the Digital Print Solutions print-to-order program,” said Elizabeth Scarpelli, director of publisher services at Baker & Taylor. “We are eager to support them in their goals to maximize efficiencies in cost, workflow, and supply chain management.”

Brill is reaching out to customers to guide them through the transition. Visit www.brill.com for more information or email sales-us@brill.com.

About Brill
Founded in 1683 in Leiden, the Netherlands, Brill is a leading international academic publisher in 20 main subject areas, including Middle East and Islamic Studies, Asian Studies, Classical Studies, History, Biblical and Religious Studies, Language & Linguistics, Biology, and International Law. With offices in Leiden and Boston and a representative office in Singapore, Brill today publishes 243 journals and around 1,000 new books and reference works each year, available in both print and electronic form. Brill also markets a large number of primary source research collections and databases. The company’s key customers are academic and research institutions, libraries, and scholars. Brill is a publicly traded company and is listed on Euronext Amsterdam NV.

About Turpin Distribution
Turpin Distribution is an international fulfillment and distribution company providing services to the academic, scholarly, and professional publishing industry. It provides bespoke solutions for book, journal, and online publishers. Turpin has a purpose-built UK head office located close to the A1M and two international airports. Their U.S. office is based in Connecticut and they employ more than 100 members of staff, the majority of whom who work in their customer service, finance, and warehouse departments.

About Baker & Taylor
Baker & Taylor, Inc. is the world’s largest distributor of books, digital content, and entertainment products. The company offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries, and retailers worldwide. Baker & Taylor also offers industry-leading customized library services and retail merchandising solutions. Charlotte, N.C.-based Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan, Inc., a leading private equity investment firm.

About Bookmasters
Bookmasters, based in Ashland, Ohio, is one of the largest providers of integrated publisher services in the U.S. For more than 40 years, Bookmasters has offered services to publishers and authors such as printing, print book warehousing and distribution, eBook conversion and distribution, editorial, and design.