"Mark Amtower is without a doubt the leading authority on B2G marketing. This book is the essence of what he has been talking about for 20 years." "Mark Amtower is the Dean of Government Marketing! He must find it incredibly frustrating to watch many of us make mistakes as we slowly learn what he already knows. When Mark Amtower speaks, I listen very carefully!" "Mark Amtower is well known for his expertise in government marketing and ready opinions on every subject known to man. This book is no holds barred." "Buy this book . . . Do everything Mark Amtower says . . . Go to the bank! If you are selling to the government--or want to--this is the Bible of government marketing and you need it! Nobody knows more about successful marketing to the government market than Mark Amtower." "Mark Amtower practically invented the B2G market for catalogers. Government Marketing Best Practices reveals the secrets of the trade that have helped his clients build significant government business." |
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Government Marketing Best Practices started as a seminar in 2002, and has been delivered in over 20 cities around the country. "After each seminar, I get asked when I will return to that city (the famous 'I wasn’t able to make it…' or 'I did not hear about it until it was over…'). So the book became a necessity." Amtower continues, "It is also necessary because, though the government market is the largest market in the world, there are very few books on the topic." The seminar version of Government Marketing Best Practices puts together all past and current research. The book is the result of twenty years studying what makes the B2G market different and explaining what works here and why. "The research has been ongoing since I started Amtower & Company in 1985 after trying teaching college English, Government Computer News (circulation director), an ad agency, and selling training to the government," Amtower says. "It has been a long haul, and well worth the journey, which is far from over." Mark is married (Mary Ellen) and has two children (Elora 11, Travis 7) as well as one cat named Cosette. When he's not giving seminars, Mark enjoys reading, listening to country music, collecting and throwing knives, and playing with his kids. "I also spend a fair amount of time driving my kids to their non-school activities," he laughs. To attend one of Mark Amtower's seminars or for more information, please visit http://federaldirect.net/bestpractices2005.html Sample an excerpt from Government Marketing Best Practices To purchase your copy of Government Marketing Best Practices, visit To learn more about Amtower and Company and government marketing, Return to the Author Spotlight index
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Mark Amtower, author of Government Marketing Best Practices, always wanted to write a book. "I have written over 50 articles for various trade publications along the way, so I have been practicing!" says Amtower.