Published: February 18, 2016
Amazon has long been known for driving traditional bookstores out of business, and yet, reportedly has plans to open 300-400 physical bookstore locations of its own following the opening of its first store in Seattle. During a recent podcast, Wall Street Journal tech reporter Greg Bensinger said that opening 300-400 stores would make Amazon the number 2 brick and mortar book retailer after Barnes & Noble and that customers can expect to pay the same price for a book in the Amazon bookstore as they would on Amazon.com, which tends to be less than you pay in other physical bookstores today.
Published: February 11, 2016
There are lots of ways for authors and publishers to market themselves today and it’s worthwhile to explore a variety of available channels to develop a marketing mix that works best. One channel that authors and publishers should be using today is social media, essentially because it’s “where the people are.” And yet, there are still those who wonder whether it really is important when trying to get people to discover them and their books. The bottom line is this: yes, it is important. Here’s why:
Published: February 03, 2016
Check out some of Bookmasters’ publishers’ newest releases for February 2016:
Published: January 27, 2016
With all of the digital marketing channels available, email marketing is often overlooked by authors. However, it shouldn’t be! It’s still a viable way to drum up interest in your work.
Published: January 21, 2016
Think about how people choose which books they’d like to read. Books are often purchased based on recommendations from people they know and positive reviews, which is why obtaining reviews is such an important component of book marketing efforts.
Published: January 12, 2016
Check out some of Bookmasters’ publishers’ newest releases for January 2016:
Published: January 05, 2016
Social media is a great forum for an author to convey that they are a well-read, seasoned professional with an opinion that matters. By sharing insights in social media, an author can drum up interest in their books, blog, website, etc. Of course, it’s important to follow these social media etiquette rules:
Published: December 29, 2015
While audio books are nothing new (remember “books on tape?”), they are much more accessible now thanks to digital technology. If you’ve never listened to an audio book, why not give it a try? Here are a few good reasons to do so: